“Living Room,” The New KF Branding Collection, focusing on “Blacks who inspire and transform.”
Executive Producer Paul Rikes, Stylists Isaac Silva & Kel Ferry.
This new KF Branding collection is themed “Blacks who inspire and transform,” interpreted by looking at the people in the living room. These people bring with them achievements, protagonism and the success achieved with pride. History of strength and confrontation are part of the path that lead them to success. This path has as its principle the knowledge of itself and its roots. Stylist Kel Ferey brings black dandyism to this collection, prints reminiscent of urban streetwear and vibrant colors.
Each piece developed however, would not exist without the union of the threads that compose them, as well as those that see and identify in each other. Those who look can be inspired and allow the mind to fly, dream and believe, valuing what, according to Joice Berth, is in essence. In the living room, this essence is creatively brought out through beauty and fashion in motion. In turn, the one who is seen, transforms out of love and loves because he transforms, as we believe that love is the necessary building base to reach change beyond oneself. And so, those who are today a majority in number can also become a majority where they have prestige and dignity.
The KF brand participated in the last edition of Casa de Criadores with the collection entitled ”Falésias,” the inspiration for this collection was through the current, environmental and cultural issues of the present moment, which are taking place during the epicenter of the global pandemic we are now experiencing. .
KF Branding also carried out a charitable action through the amount obtained from the sales of pieces that make up this fashion film. It will contribute socially with local organizations, in solidarity with people in vulnerable situations. Each model that is part of our casting will indicate an institution, and of these, 3 will be chosen by the KF Branding team through previously established criteria. This action, however, is a sample of the brand’s desire to help and support the transformation of lives through fashion.
By Josi Donelli/Thenews2
