Brazilian Kel Ferey presented Sustainable Fashion with new collection in Milan

The KF – Kel Ferey brand is Eco-sustainable or better known as
Eco-fashion, using recyclable and reusable fabric. This shows that it is
possible to preserve nature with great elegance.The pieces are unique and personalized.In this edition of Emerging Talents Milan Spring / Summer 2020, KF participation was an initiative of Tariel Bisharian Milan Showroom and Taerus PR.
Buyer Giuliana Bortolato invited the brands to attend the event during
Fashion Week, which attracts and brings together thousands of fashion
professionals who are willing to discover new brands and talented
designers. The event was at Palazzo Visconti.The brand chose the
Brazilians, the Journalist Josi Donelli from Fernandópolis, countryside of São Paulo and Helena Chichesterr, from Belém / Pará to
photograph in her collection in the fashion capital.KF’s style is to consciously dress women with a vision of the future,valuing the organic rather than the industrial.Our goal: Dress with personality and conscience.The brand’s DNA is 100% Brazilian, the prints and modeling reveal the Brazilianness around the world, through fluid and elegant fabrics that
will lead these women to cross borders in pursuit of their goals.
The pieces are reused from industrial and pet fabric, dyeing with
fruits, plant sap, the pieces are exclusive, 3 pieces per modeling.The
brand has the EcoLabel label, the fabric is produced by Eco Simple.
Maximum production of 65 pieces per collection.The intention is to
increase annual production to 200 pieces.The goal is not to lose the
essence and brand recognition.KF in partnership with the Darcy Dias
Beach Wear brand blends the style of both brands in men’s and women’s
fashion. Sales are online.
The Lycra Vita used is Eco-sustainable and is produced by Carvico. 78%
polyamide and 22% elastane. Approved by Oeko-Tex.
The practices associated with sustainable fashion are:Manufactured with organic fibers, certified by international organizations like GOTS or USDA.Made with greener fabrics like flax or bamboo (which need less chemicals and / or water to grow)
Natural dyes,use of discarded fabrics, upcycling of used materials,
production with recycled fabrics,
use of less toxic glues,clothes made for a long cycle of use.
Media promoting the KF brand: Vogue Italy and Brazil, Overdose Magazine,
Glamor Magazine, Archivethe Mag, Banana Magazine, Banana Magazine,
Cartola Magazine.Emerging Talent Fashion Show: Fashion Poussey, Uslifestyle Magazine, Fashion Week Online, 33 Magazine, and more.